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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [PDF ebook]

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Pokrywa Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

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Język Niemiecki ● Format PDF ● Strony 393 ● ISBN 9783110673746 ● Wydawca De Gruyter ● Opublikowany 2022 ● Do pobrania 3 czasy ● Waluta EUR ● ID 9434692 ● Ochrona przed kopiowaniem Adobe DRM

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