Електронна книга > Суспільствознавство > Медіа / комунікація > Книжкова торгівля, бібліотекознавство > Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF)

Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [PDF ebook]

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Обкладинка Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

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Мова Німецька ● Формат PDF ● Сторінки 393 ● ISBN 9783110673746 ● Видавець De Gruyter ● Опубліковано 2022 ● Завантажувані 3 разів ● Валюта EUR ● Посвідчення особи 9434692 ● Захист від копіювання Adobe DRM

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