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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [PDF ebook]

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Couverture du Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

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Langue Allemand ● Format PDF ● Pages 393 ● ISBN 9783110673746 ● Maison d’édition De Gruyter ● Publié 2022 ● Téléchargeable 3 fois ● Devise EUR ● ID 9434692 ● Protection contre la copie Adobe DRM

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