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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [PDF ebook]

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Sampul Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

€167.31

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Bahasa Jerman ● Format PDF ● Halaman 393 ● ISBN 9783110673746 ● Penerbit De Gruyter ● Diterbitkan 2022 ● Diunduh 3 kali ● Mata uang EUR ● ID 9434692 ● Perlindungan salinan Adobe DRM

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