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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [PDF ebook]

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Copertina de Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

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Limba Germana ● Format PDF ● Pagini 393 ● ISBN 9783110673746 ● Editura De Gruyter ● Publicat 2022 ● Descărcabil 3 ori ● Valută EUR ● ID 9434692 ● Protecție împotriva copiilor Adobe DRM

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