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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [PDF ebook]

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Omslag till Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

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Språk Tyska ● Formatera PDF ● Sidor 393 ● ISBN 9783110673746 ● Utgivare De Gruyter ● Publicerad 2022 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 9434692 ● Kopieringsskydd Adobe DRM

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