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Claudia Lux
Praxishandbuch Richtige Lobbyarbeit für Bibliotheken [PDF ebook]

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Copertina di Claudia Lux: Praxishandbuch Richtige Lobbyarbeit für Bibliotheken (PDF)

In diesem Praxishandbuch werden erstmals umfassend die Grundlagen (Selbst- und Außenwahrnehmung von Bibliotheken, politische Ebenen, Definition in Abgrenzung zum Marketing) und die Praxis der Lobbyarbeit für Bibliotheken (Ziele, Strategien, Partner, Konkurrenten) dargestellt. Neben erfolgreicher wird auch gescheiterte Lobbyarbeit mit ausführlicher Begründung beschrieben.

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Lingua Tedesco ● Formato PDF ● Pagine 393 ● ISBN 9783110673746 ● Casa editrice De Gruyter ● Pubblicato 2022 ● Scaricabile 3 volte ● Moneta EUR ● ID 9434692 ● Protezione dalla copia Adobe DRM

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