This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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لغة الإنجليزية ● شكل PDF ● صفحات 264 ● ISBN 9781135083397 ● محرر Gregory Ashworth & Brian Goodall ● الناشر Taylor and Francis ● نشرت 2013 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 2664798 ● حماية النسخ Adobe DRM
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