Gregory Ashworth & Brian Goodall 
Marketing in the Tourism Industry (RLE Tourism) [PDF ebook] 
The Promotion of Destination Regions

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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Dil İngilizce ● Biçim PDF ● Sayfalar 264 ● ISBN 9781135083397 ● Editör Gregory Ashworth & Brian Goodall ● Yayımcı Taylor and Francis ● Yayınlanan 2013 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2664798 ● Kopya koruma Adobe DRM
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