This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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语言 英语 ● 格式 PDF ● 网页 264 ● ISBN 9781135083397 ● 编辑 Gregory Ashworth & Brian Goodall ● 出版者 Taylor and Francis ● 发布时间 2013 ● 下载 6 时 ● 货币 EUR ● ID 2664798 ● 复制保护 Adobe DRM
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