Ebook > Scienze sociali > Economia > Gregory Ashworth & Brian Goodall: Marketing in the Tourism Industry (RLE Tourism) (PDF)

Gregory Ashworth & Brian Goodall
Marketing in the Tourism Industry (RLE Tourism) [PDF ebook]
The Promotion of Destination Regions

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Copertina di Gregory Ashworth & Brian Goodall: Marketing in the Tourism Industry (RLE Tourism) (PDF)

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Lingua Inglese ● Formato PDF ● Pagine 264 ● ISBN 9781135083397 ● Editore Gregory Ashworth & Brian Goodall ● Casa editrice Taylor and Francis ● Pubblicato 2013 ● Scaricabile 6 volte ● Moneta EUR ● ID 2664798 ● Protezione dalla copia Adobe DRM

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