This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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Język Angielski ● Format PDF ● Strony 264 ● ISBN 9781135083397 ● Redaktor Gregory Ashworth & Brian Goodall ● Wydawca Taylor and Francis ● Opublikowany 2013 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2664798 ● Ochrona przed kopiowaniem Adobe DRM
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