Catalog > Sciences sociales > Economie > Gregory Ashworth & Brian Goodall: Marketing in the Tourism Industry (RLE Tourism) (PDF)

Gregory Ashworth & Brian Goodall
Marketing in the Tourism Industry (RLE Tourism) [PDF ebook]
The Promotion of Destination Regions

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Couverture du Gregory Ashworth & Brian Goodall: Marketing in the Tourism Industry (RLE Tourism) (PDF)

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Langue Anglais ● Format PDF ● Pages 264 ● ISBN 9781135083397 ● Éditeur Gregory Ashworth & Brian Goodall ● Maison d’édition Taylor and Francis ● Publié 2013 ● Téléchargeable 6 fois ● Devise EUR ● ID 2664798 ● Protection contre la copie Adobe DRM

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