Ebook > Ciencias sociales > Economía > Gregory Ashworth & Brian Goodall: Marketing in the Tourism Industry (RLE Tourism) (PDF)

Gregory Ashworth & Brian Goodall
Marketing in the Tourism Industry (RLE Tourism) [PDF ebook]
The Promotion of Destination Regions

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Portada de Gregory Ashworth & Brian Goodall: Marketing in the Tourism Industry (RLE Tourism) (PDF)

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Idioma Inglés ● Formato PDF ● Páginas 264 ● ISBN 9781135083397 ● Editor Gregory Ashworth & Brian Goodall ● Editorial Taylor and Francis ● Publicado 2013 ● Descargable 6 veces ● Divisa EUR ● ID 2664798 ● Protección de copia Adobe DRM

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