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Gregory Ashworth & Brian Goodall
Marketing in the Tourism Industry (RLE Tourism) [PDF ebook]
The Promotion of Destination Regions

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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Bahasa Inggeris ● Format PDF ● Halaman-halaman 264 ● ISBN 9781135083397 ● Penyunting Gregory Ashworth & Brian Goodall ● Penerbit Taylor and Francis ● Diterbitkan 2013 ● Muat turun 6 kali ● Mata wang EUR ● ID 2664798 ● Salin perlindungan Adobe DRM

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Gregory Ashworth Brian Goodall

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