This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
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Språk Engelska ● Formatera PDF ● Sidor 264 ● ISBN 9781135083397 ● Redaktör Gregory Ashworth & Brian Goodall ● Utgivare Taylor and Francis ● Publicerad 2013 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2664798 ● Kopieringsskydd Adobe DRM
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