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Gregory Ashworth & Brian Goodall
Marketing in the Tourism Industry (RLE Tourism) [PDF ebook]
The Promotion of Destination Regions

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Copertina de Gregory Ashworth & Brian Goodall: Marketing in the Tourism Industry (RLE Tourism) (PDF)

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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Limba Engleză ● Format PDF ● Pagini 264 ● ISBN 9781135083397 ● Editor Gregory Ashworth & Brian Goodall ● Editura Taylor and Francis ● Publicat 2013 ● Descărcabil 6 ori ● Valută EUR ● ID 2664798 ● Protecție împotriva copiilor Adobe DRM

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