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Paul Duguid & Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness [EPUB ebook]

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غلاف Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

€128.39

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لغة الإنجليزية ● شكل EPUB ● ISBN 9780203861981 ● محرر Paul Duguid & Teresa da Silva Lopes ● الناشر Taylor & Francis ● نشرت 2010 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 2297314 ● حماية النسخ Adobe DRM

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المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Paul Duguid Teresa da Silva Lopes

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