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Paul Duguid & Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness [EPUB ebook]

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Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

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Limba Engleză ● Format EPUB ● ISBN 9780203861981 ● Editor Paul Duguid & Teresa da Silva Lopes ● Editura Taylor & Francis ● Publicat 2010 ● Descărcabil 6 ori ● Valută EUR ● ID 2297314 ● Protecție împotriva copiilor Adobe DRM

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