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Paul Duguid & Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness [EPUB ebook]

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Copertina di Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

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Lingua Inglese ● Formato EPUB ● ISBN 9780203861981 ● Editore Paul Duguid & Teresa da Silva Lopes ● Casa editrice Taylor & Francis ● Pubblicato 2010 ● Scaricabile 6 volte ● Moneta EUR ● ID 2297314 ● Protezione dalla copia Adobe DRM

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