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Paul Duguid & Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness [EPUB ebook]

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的封面 Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

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语言英语 ● 格式 EPUB ● ISBN 9780203861981 ● 编辑 Paul Duguid & Teresa da Silva Lopes ● 出版者 Taylor & Francis ● 发布时间 2010 ● 下载 6 时 ● 货币 EUR ● ID 2297314 ● 复制保护 Adobe DRM

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