E-kitap > Sosyal Bilimler > Ekonomi > Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Paul Duguid & Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness [EPUB ebook]

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Örtmek Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

€128.25

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Dil İngilizce ● Biçim EPUB ● ISBN 9780203861981 ● Editör Paul Duguid & Teresa da Silva Lopes ● Yayımcı Taylor & Francis ● Yayınlanan 2010 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2297314 ● Kopya koruma Adobe DRM

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Paul Duguid Teresa da Silva Lopes

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