Catalog > Sozialwissenschaft > Wirtschaft > Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Paul Duguid & Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness [EPUB ebook]

Support

Cover von Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

€128.39

Dieses Ebook kaufen – und ein weitere GRATIS erhalten!

Sprache Englisch ● Format EPUB ● ISBN 9780203861981 ● Herausgeber Paul Duguid & Teresa da Silva Lopes ● Verlag Taylor & Francis ● Erscheinungsjahr 2010 ● herunterladbar 6 mal ● Währung EUR ● ID 2297314 ● Kopierschutz Adobe DRM

erfordert DRM-fähige Lesetechnologie

Ebooks vom selben Autor / Herausgeber

Paul Duguid Teresa da Silva Lopes

254.351 Ebooks in dieser Kategorie

Cover von Kurt A Richardson: Managing Organizational Complexity

Kurt A Richardson: Managing Organizational Complexity

Cover von Sangeeta Waldron: What Will Your Legacy Be?

Sangeeta Waldron: What Will Your Legacy Be?

This inspiring book contains a series of "in conversations" with important personalities, change-makers, thought leaders and global influencers about the central theme of the climate crisis …

Cover von Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Harish C. Chandan & Bryan Christiansen: Handbook of Research on Human Factors in Contemporary Workforce Development

Cover von Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Casey J. Bedgood: The 10 Cardinal Sins of Leadership

Why do some leaders succeed and others fail? Is there a magic ingredient that the leaders must consider in their career journey to ensure the joy ride does not turn into a nightmare? What is the key …

Cover von Nicolas (Nanyang Technological University, Singapore) Privault: Introduction to Stochastic Finance with Market Examples

Nicolas (Nanyang Technological University, Singapore) Privault: Introduction to Stochastic Finance with Market Examples

Introduction to Stochastic Finance with Market Examples, Second Edition presents an introduction to pricing and hedging in discrete and continuous-time financial models, emphasizing both analytical a …

Cover von Neil Francis: Creative Thinking Book

Neil Francis: Creative Thinking Book

Creative thinking is about finding a way of looking at problems or situations from a fresh perspective to conceive of something new or original. It then becomes inventive thinking when something is c …

Cover von Haris Alibasic: Post-Factual Polity

Haris Alibasic: Post-Factual Polity

In The Post-Factual Polity: Ethical, Governance, Administrative, and Policy Crises in the Disinformation Era, Haris Alibasic presents a compelling and timely examination of the intricate challenges f …

Cover von Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Ganeshan Wignaraja: Competitiveness Strategy in Developing Countries

Globalization and structural adjustment offer many opportunities for export orientated industrialization in developing economies. As a group, competitiveness in the developing countries has improved, …

Cover von William Rees-Mogg: The Case for Gold Vol 1

William Rees-Mogg: The Case for Gold Vol 1

The role of gold in the world“s exchange system has been hotly contested by leading economists. This work collects the most important arguments in favour of gold, including such works as David Ricar …

Cover von R. R. Gilchrist: Managing for Profit

R. R. Gilchrist: Managing for Profit

In this book, first published in 1971, the author develops and tests a productivity system based on Added Value as the measure of company income and output. The theory behind the system is that the b …

nächste Seite >>>