Catalog > Ilmu Sosial > Ekonomi > Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Paul Duguid & Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness [EPUB ebook]

Dukung

Sampul Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

€128.25

Beli ebook ini dan dapatkan 1 lagi GRATIS!

Bahasa Inggris ● Format EPUB ● ISBN 9780203861981 ● Editor Paul Duguid & Teresa da Silva Lopes ● Penerbit Taylor & Francis ● Diterbitkan 2010 ● Diunduh 6 kali ● Mata uang EUR ● ID 2297314 ● Perlindungan salinan Adobe DRM

Membutuhkan pembaca ebook yang mampu DRM

Ebook lainnya dari penulis yang sama / Editor

Paul Duguid Teresa da Silva Lopes

255,022 Ebooks dalam kategori ini

Sampul Dieter Fink: Project Risk Governance

Dieter Fink: Project Risk Governance

In Project Risk Governance, Dieter Fink breaks new ground in two ways. Firstly, he places project risk management in the context of today’s organisations in which objectives are increasingly implemen …

Sampul Neville A. Stanton: Human Factors in Nuclear Safety

Neville A. Stanton: Human Factors in Nuclear Safety

There is a growing recognition amongst those involved with the creation and distribution of nuclear power of the value and positive impact of ergonomics, recognition heightened by the realization tha …

Sampul Yuval Cohen & Shai Rozenes: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Yuval Cohen & Shai Rozenes: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Sampul Magdalena Bielenia-Grajewska & Enriqueta Cortes de los Rios: Innovative Perspectives on Tourism Discourse

Magdalena Bielenia-Grajewska & Enriqueta Cortes de los Rios: Innovative Perspectives on Tourism Discourse

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity …

Sampul Denis Ushakov: Economic Reforms for Global Competitiveness

Denis Ushakov: Economic Reforms for Global Competitiveness

Sampul Umit Hacioglu: Handbook of Research on Strategic Fit and Design in Business Ecosystems

Umit Hacioglu: Handbook of Research on Strategic Fit and Design in Business Ecosystems

With advancing information technology, businesses must adapt to more efficient structures that utilize the latest in robotics and machine learning capabilities in order to create optimal human-robot …

Sampul Alvaro Dias & Monica Morais de Brito: Managing, Marketing, and Maintaining Maritime and Coastal Tourism

Alvaro Dias & Monica Morais de Brito: Managing, Marketing, and Maintaining Maritime and Coastal Tourism

The extraordinary beauty, cultural wealth, and diversity of EU’s coastal areas have designated them as one of the preferred destinations for many holiday-goers. The numerous businesses that operate i …

Sampul Muhamad Abduh & Mohammad Nabil Almunawar: Economics, Business, and Islamic Finance in ASEAN Economics Community

Muhamad Abduh & Mohammad Nabil Almunawar: Economics, Business, and Islamic Finance in ASEAN Economics Community

The economic integration of Southeast Asia or ASEAN Economic Community (AEC) offers enormous opportunities for its members to develop and collectively collaborate with other economies. Combining the …

Sampul Manuela Guerreiro & Patricia Pinto: Handbook of Research on Resident and Tourist Perspectives on Travel Destinations

Manuela Guerreiro & Patricia Pinto: Handbook of Research on Resident and Tourist Perspectives on Travel Destinations

Tourism is an economic and social phenomenon that is centered on a tourist s experience and is dependent on the experiences that are co-created and provided to tourists. Tourism destination managers …

Sampul Kilinc & Ozbek: Cases on Tour Guide Practices for Alternative Tourism

Kilinc & Ozbek: Cases on Tour Guide Practices for Alternative Tourism

Halaman selanjutnya >>>