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Paul Duguid & Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness [EPUB ebook]

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Hoes van Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

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Taal Engels ● Formaat EPUB ● ISBN 9780203861981 ● Editor Paul Duguid & Teresa da Silva Lopes ● Uitgeverij Taylor & Francis ● Gepubliceerd 2010 ● Downloadbare 6 keer ● Valuta EUR ● ID 2297314 ● Kopieerbeveiliging Adobe DRM

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