Catalog > Social Sciences > Economy > Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Paul Duguid & Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness [EPUB ebook]

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Cover of Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

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Language English ● Format EPUB ● ISBN 9780203861981 ● Editor Paul Duguid & Teresa da Silva Lopes ● Publisher Taylor & Francis ● Published 2010 ● Downloadable 6 times ● Currency EUR ● ID 2297314 ● Copy protection Adobe DRM

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