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Paul Duguid & Teresa da Silva Lopes
Trade Marks, Brands and Competitiveness [EPUB ebook]

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Pokrywa Paul Duguid & Teresa da Silva Lopes: Trade Marks, Brands and Competitiveness (ePUB)

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

€128.39

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Język Angielski ● Format EPUB ● ISBN 9780203861981 ● Redaktor Paul Duguid & Teresa da Silva Lopes ● Wydawca Taylor & Francis ● Opublikowany 2010 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2297314 ● Ochrona przed kopiowaniem Adobe DRM

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Paul Duguid Teresa da Silva Lopes

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