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Stephen Brown & Anthony Patterson
Imagining Marketing [EPUB ebook]
Art, Aesthetics and the Avant-Garde

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غلاف Stephen Brown & Anthony Patterson: Imagining Marketing (ePUB)

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination”s ”artistic” connotations, which run counter to the ”scientific” mindset that dominates marketing scholarship. Of late, however, an artistic ”turn” has taken place in marketing research, and

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شكل EPUB ● صفحات 320 ● ISBN 9781134565498 ● محرر Stephen Brown & Anthony Patterson ● الناشر Taylor and Francis ● نشرت 2001 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 2625502 ● حماية النسخ Adobe DRM

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Stephen Brown Anthony Patterson

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