Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination”s ”artistic” connotations, which run counter to the ”scientific” mindset that dominates marketing scholarship. Of late, however, an artistic ”turn” has taken place in marketing research, and
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Formatera EPUB ● Sidor 320 ● ISBN 9781134565498 ● Redaktör Stephen Brown & Anthony Patterson ● Utgivare Taylor and Francis ● Publicerad 2001 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2625502 ● Kopieringsskydd Adobe DRM
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