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Stephen Brown & Anthony Patterson
Imagining Marketing [EPUB ebook]
Art, Aesthetics and the Avant-Garde

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Cover of Stephen Brown & Anthony Patterson: Imagining Marketing (ePUB)

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination”s ”artistic” connotations, which run counter to the ”scientific” mindset that dominates marketing scholarship. Of late, however, an artistic ”turn” has taken place in marketing research, and

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Format EPUB ● Pages 320 ● ISBN 9781134565498 ● Editor Stephen Brown & Anthony Patterson ● Publisher Taylor and Francis ● Published 2001 ● Downloadable 6 times ● Currency EUR ● ID 2625502 ● Copy protection Adobe DRM

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