Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination”s ”artistic” connotations, which run counter to the ”scientific” mindset that dominates marketing scholarship. Of late, however, an artistic ”turn” has taken place in marketing research, and
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格式 EPUB ● 网页 320 ● ISBN 9781134565498 ● 编辑 Stephen Brown & Anthony Patterson ● 出版者 Taylor and Francis ● 发布时间 2001 ● 下载 6 时 ● 货币 EUR ● ID 2625502 ● 复制保护 Adobe DRM
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