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Stephen Brown & Anthony Patterson
Imagining Marketing [EPUB ebook]
Art, Aesthetics and the Avant-Garde

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Hoes van Stephen Brown & Anthony Patterson: Imagining Marketing (ePUB)

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination”s ”artistic” connotations, which run counter to the ”scientific” mindset that dominates marketing scholarship. Of late, however, an artistic ”turn” has taken place in marketing research, and

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Formaat EPUB ● Pagina’s 320 ● ISBN 9781134565498 ● Editor Stephen Brown & Anthony Patterson ● Uitgeverij Taylor and Francis ● Gepubliceerd 2001 ● Downloadbare 6 keer ● Valuta EUR ● ID 2625502 ● Kopieerbeveiliging Adobe DRM

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