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Stephen Brown & Anthony Patterson
Imagining Marketing [EPUB ebook]
Art, Aesthetics and the Avant-Garde

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Copertina di Stephen Brown & Anthony Patterson: Imagining Marketing (ePUB)

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination”s ”artistic” connotations, which run counter to the ”scientific” mindset that dominates marketing scholarship. Of late, however, an artistic ”turn” has taken place in marketing research, and

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Formato EPUB ● Pagine 320 ● ISBN 9781134565498 ● Editore Stephen Brown & Anthony Patterson ● Casa editrice Taylor and Francis ● Pubblicato 2001 ● Scaricabile 6 volte ● Moneta EUR ● ID 2625502 ● Protezione dalla copia Adobe DRM

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