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Stephen Brown & Anthony Patterson
Imagining Marketing [EPUB ebook]
Art, Aesthetics and the Avant-Garde

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Pokrywa Stephen Brown & Anthony Patterson: Imagining Marketing (ePUB)

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination”s ”artistic” connotations, which run counter to the ”scientific” mindset that dominates marketing scholarship. Of late, however, an artistic ”turn” has taken place in marketing research, and

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Format EPUB ● Strony 320 ● ISBN 9781134565498 ● Redaktor Stephen Brown & Anthony Patterson ● Wydawca Taylor and Francis ● Opublikowany 2001 ● Do pobrania 6 czasy ● Waluta EUR ● ID 2625502 ● Ochrona przed kopiowaniem Adobe DRM

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