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Stephen Brown & Anthony Patterson
Imagining Marketing [EPUB ebook]
Art, Aesthetics and the Avant-Garde

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Cover von Stephen Brown & Anthony Patterson: Imagining Marketing (ePUB)

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination“s “artistic“ connotations, which run counter to the “scientific“ mindset that dominates marketing scholarship. Of late, however, an artistic “turn“ has taken place in marketing research, and

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Format EPUB ● Seiten 320 ● ISBN 9781134565498 ● Herausgeber Stephen Brown & Anthony Patterson ● Verlag Taylor and Francis ● Erscheinungsjahr 2001 ● herunterladbar 6 mal ● Währung EUR ● ID 2625502 ● Kopierschutz Adobe DRM

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