Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination”s ”artistic” connotations, which run counter to the ”scientific” mindset that dominates marketing scholarship. Of late, however, an artistic ”turn” has taken place in marketing research, and
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Format EPUB ● Halaman-halaman 320 ● ISBN 9781134565498 ● Penyunting Stephen Brown & Anthony Patterson ● Penerbit Taylor and Francis ● Diterbitkan 2001 ● Muat turun 6 kali ● Mata wang EUR ● ID 2625502 ● Salin perlindungan Adobe DRM
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