Stephen Brown & Anthony Patterson 
Imagining Marketing [EPUB ebook] 
Art, Aesthetics and the Avant-Garde

Apoio

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination”s ”artistic” connotations, which run counter to the ”scientific” mindset that dominates marketing scholarship. Of late, however, an artistic ”turn” has taken place in marketing research, and

€56.30
Métodos de Pagamento
Compre este e-book e ganhe mais 1 GRÁTIS!
Formato EPUB ● Páginas 320 ● ISBN 9781134565498 ● Editor Stephen Brown & Anthony Patterson ● Editora Taylor and Francis ● Publicado 2001 ● Carregável 6 vezes ● Moeda EUR ● ID 2625502 ● Proteção contra cópia Adobe DRM
Requer um leitor de ebook capaz de DRM

Mais ebooks do mesmo autor(es) / Editor

23.682 Ebooks nesta categoria