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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Sprache Englisch ● Format PDF ● Seiten 256 ● ISBN 9781134942381 ● Verlag Taylor and Francis ● Erscheinungsjahr 2005 ● herunterladbar 3 mal ● Währung EUR ● ID 4162818 ● Kopierschutz Adobe DRM

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