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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Capa do Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

€32.09

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Língua Inglês ● Formato PDF ● Páginas 256 ● ISBN 9781134942381 ● Editora Taylor and Francis ● Publicado 2005 ● Carregável 3 vezes ● Moeda EUR ● ID 4162818 ● Proteção contra cópia Adobe DRM

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