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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Sampul Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

€32.09

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Bahasa Inggris ● Format PDF ● Halaman 256 ● ISBN 9781134942381 ● Penerbit Taylor and Francis ● Diterbitkan 2005 ● Diunduh 3 kali ● Mata uang EUR ● ID 4162818 ● Perlindungan salinan Adobe DRM

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