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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Örtmek Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

€32.09

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Dil İngilizce ● Biçim PDF ● Sayfalar 256 ● ISBN 9781134942381 ● Yayımcı Taylor and Francis ● Yayınlanan 2005 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 4162818 ● Kopya koruma Adobe DRM

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Armand Mattelart

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