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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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ปกของ Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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ภาษา อังกฤษ ● รูป PDF ● หน้า 256 ● ISBN 9781134942381 ● สำนักพิมพ์ Taylor and Francis ● การตีพิมพ์ 2005 ● ที่สามารถดาวน์โหลดได้ 3 ครั้ง ● เงินตรา EUR ● ID 4162818 ● ป้องกันการคัดลอก Adobe DRM

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Armand Mattelart

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