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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Omslag till Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Språk Engelska ● Formatera PDF ● Sidor 256 ● ISBN 9781134942381 ● Utgivare Taylor and Francis ● Publicerad 2005 ● Nedladdningsbara 3 gånger ● Valuta EUR ● ID 4162818 ● Kopieringsskydd Adobe DRM

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Armand Mattelart

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