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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Hoes van Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Taal Engels ● Formaat PDF ● Pagina’s 256 ● ISBN 9781134942381 ● Uitgeverij Taylor and Francis ● Gepubliceerd 2005 ● Downloadbare 3 keer ● Valuta EUR ● ID 4162818 ● Kopieerbeveiliging Adobe DRM

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