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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Pokrywa Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Język Angielski ● Format PDF ● Strony 256 ● ISBN 9781134942381 ● Wydawca Taylor and Francis ● Opublikowany 2005 ● Do pobrania 3 czasy ● Waluta EUR ● ID 4162818 ● Ochrona przed kopiowaniem Adobe DRM

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Armand Mattelart

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