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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Copertina di Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

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Lingua Inglese ● Formato PDF ● Pagine 256 ● ISBN 9781134942381 ● Casa editrice Taylor and Francis ● Pubblicato 2005 ● Scaricabile 3 volte ● Moneta EUR ● ID 4162818 ● Protezione dalla copia Adobe DRM

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