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Armand Mattelart
Advertising International [PDF ebook]
The Privatisation of Public Space

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Copertina de Armand Mattelart: Advertising International (PDF)

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.

€32.09

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Limba Engleză ● Format PDF ● Pagini 256 ● ISBN 9781134942381 ● Editura Taylor and Francis ● Publicat 2005 ● Descărcabil 3 ori ● Valută EUR ● ID 4162818 ● Protecție împotriva copiilor Adobe DRM

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