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Jean-Paul Gaudilliere
Development of Scientific Marketing in the Twentieth Century [EPUB ebook]
Research for Sales in the Pharmaceutical Industry

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Cover von Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB)

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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Sprache Englisch ● Format EPUB ● Seiten 288 ● ISBN 9781317316862 ● Verlag Taylor and Francis ● Erscheinungsjahr 2015 ● herunterladbar 3 mal ● Währung EUR ● ID 4446687 ● Kopierschutz Adobe DRM

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