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Jean-Paul Gaudilliere
Development of Scientific Marketing in the Twentieth Century [EPUB ebook]
Research for Sales in the Pharmaceutical Industry

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Bìa của Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB)

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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Ngôn ngữ Anh ● định dạng EPUB ● Trang 288 ● ISBN 9781317316862 ● Nhà xuất bản Taylor and Francis ● Được phát hành 2015 ● Có thể tải xuống 3 lần ● Tiền tệ EUR ● TÔI 4446687 ● Sao chép bảo vệ Adobe DRM

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Jean-Paul Gaudilliere

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