Catalog > Science spirituelle > Histoire > Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB)

Jean-Paul Gaudilliere
Development of Scientific Marketing in the Twentieth Century [EPUB ebook]
Research for Sales in the Pharmaceutical Industry

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Couverture du Jean-Paul Gaudilliere: Development of Scientific Marketing in the Twentieth Century (ePUB)

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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Langue Anglais ● Format EPUB ● Pages 288 ● ISBN 9781317316862 ● Maison d’édition Taylor and Francis ● Publié 2015 ● Téléchargeable 3 fois ● Devise EUR ● ID 4446687 ● Protection contre la copie Adobe DRM

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